ABSA Art and Life

Charity Event

Art & Life, a first event of its kind Charity Event, took place at Val de Vie Estate in April 2012. VIVID was responsible for putting the entire event concept together, procuring sponsorships and event partners, managing the event itself and running the media and PR Campaign around it.

The day kicked off with a VIP Luncheon, to thank sponsors, VIPs and private donors. The day then opened to the public at 2pm, with performances kicking off the rest of the day’s activities. The Programme of Events included a fashion show by Jenni Button and Hilton Weiner, spectacular acoustic musical sets by Louise Day and Just Jinger’s Ard Matthews, a comedy stand up performance by Mark Palmer, and a moving Xhosa musical item by Lusanda Gwayi and Basha Magwape. The guest list boasted over 300 VIPs, socialites, and art lovers who generously showed their support. Guests were treated to an exciting game of polo while indulging in the day’s live performances and charitable activities accompanied by good food and wine.

The Art & Life Initiative was set up to support and develop the arts in a dynamic way in order to contribute to the creative, and intellectual, prosperity of South Africa. The 5 child centred beneficiaries of this year’s event included The Cyrus Trust Prochorus Crèche Support Programme; the ‘I Was Shot’ Photography initiative; Ryk Neethling’s Pathways Foundation; the Yabonga HIV Aids Charity Organisation and the Nelson Mandela Children’s Hospital. The five charities were presented with cheques amounting to R220, 000 by the Art & Life Charity Initiative. The VIP luncheon saw a high profile art auction and art exhibition by celebrated local artists.