Belvedere 'Believe'

Campaign launch

VIVID conceptualised, designed and managed Belvedere Vodka's iconic BELieVE Campaign launch at the posh Reserve nightclub in Cape Town.

An 'icy winter wonderland' theme, true to Belvedere’s Polish heritage, set the tone for an exclusive 'invitation only' event at Cape Town's top club. Belvedere has internationally associated closely with top music and fashion events and artists and this event had to be an extension of that. The nitrogen infused frozen Belvedere cocktails, was a first for Cape Town, and created a mysterious smoked effect as guests entered the venue. Beautiful Belvedere models welcomed guests, dressed in floor length silver Jenni Button gowns and flamboyant hair and makeup, underpinning Belvedere's tag line of "Trust your instincts". Other highlights of the evening include two professional Ballerinas, performing to an electric violin played to the modern sounds of DJ Batiste – a modern yet edgy performance.

The VIP guests, celebrities and media enjoyed exquisite Belvedere cocktails, and danced the night away, in an event that will not soon be forgotten.