Cape Town Launch

With very specific ideas as to how Burberry wanted to launch this iconic British Fashion brand into South Africa, VIVID was selected for its expert luxury brand and event management expertise to handle the launch of Burberry's latest global retail outlet.

Responsible for handling every aspect of the event, from the cutting-edge Visual Displays, to the event conceptualization and Media Briefing with its very specific guidelines, VIVID worked closely with the Burberry Head Office in the UK, ensuring their high standards and brand vision became a reality.

With a stellar guest list, consisting of only the right number of celebrities, VIPs, media and consumers, the event made it onto 2 prime time TV channels, got excellent coverage in SA's top newspapers, and generated a string of magazine articles.