Cape Town Launch

VIVID was asked to arrange the launch of Gucci's Cape Town flagship store at the V&A Waterfront, Cape Town. Tasked with the challenge of having to ensure that the guest list had the right 'substance' and buying power (not just pretty faces), VIVID put together a strategic guest list, consisting of VIP fashion consumers, A-list celebrities and top media representatives.

Working with very strict approval processes from the Gucci Head Office, VIVID over delivered on every single detail and challenge – from the size, colour and shape of the canapés, to the stem length and thickness of the glassware, to the way the waiters were dressed. The highly successful launch event created the perfect launch pad for Gucci’s new Flagship Store in Cape Town.