Limeline 'Made In Italy'

Launch Event

Limeline Interiors celebrated their first anniversary at their new showroom at the 15 on Orange Hotel in Cape Town with a dazzling 'Made in Italy' event, which VIVID was commissioned to conceptualize and execute.

Inspired by the exclusive Italian brands Limeline represents, VIVID created a celebration of Italian style throughout the event and venue. On the outside of the showroom, VIVID created a 'Italian Garden' atmosphere sponsored by Peroni, and inside the venue, VIVID made use of life size black & white film projections reminiscent of an old Italian movie and projected it onto the large stark white walls of the showroom. Delicious Italian Frangelico cocktails were served up to the live jazzy sounds performed live by a local 4-piece band, which was inspired by the Italian movie 'Nine'. Sumptuous Italian style canap├ęs were served, while San Pellegrino and Aqua Panna kept the guests refreshed with still and sparkling water. Local sculptor and artist Sam Allerton entertained guests with his live and interactive drawings in the Italian Garden with his easel and inks and the event provided a memorable celebration of Italian style. VIVID was responsible for all aspects of the event, including the VIP Guest list, Media Briefing and RSVP management.