events

Belvedere Luxury Reborn

Campaign Launch

VIVID conceptualized and organised the eagerly awaited Belvedere Vodka VIP "Luxury Reborn" Event, as part of their brand management programme for the brand. The event took place at the swanky 15 on Orange Hotel in Cape Town. Illuminated by cool blue Belvedere lighting, the hotel's Judges Lounge was turned into a striking white and blue Belvedere landscape. The venue was styled in a chic black and white colour scheme, featuring a forest of illuminated white Belvedere trees. Guests arrived on a black carpet and were welcomed with cutting-edge Belvedere cocktails and designer canapés.

The event was the culmination of a South African campaign executed for Belvedere Vodka by VIVID, and focused on original art and talent. Staying true to Belvedere’s international brand strategy, guests at the event were exposed to true artistic flair by the selected Belvedere 'Evangelists'. Graffiti Artist, Atang Tshikare, produced a live Graffiti artwork, while Art Photographer Leah Hawker, executed a live Fashion Shoot with an 'Eyes Wide Shut' theme. But the highlight of the evening was a surprise Fashion Show that took place on the white runway that stretched through the whole venue. The show featured designs by three talented up-and-coming fashion designers and was conceptualized with Belvedere's unique brand philosophy in mind. The evening showcased Belvedere's 'Luxury Reborn' tagline in true sophisticated flair, and VIVID was responsible for every aspect of the event – from event concept, to creative planning, event coordination, artist management, show production, and VIP Guest List Selection and RSVP Management.

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