Phoenix Private Jets

South African Launch

CEOs of the top companies in Southern Africa joined Government Officials, Ministers and Aviation Specialists for the African launch of Project Phoenix, a new Private Jets brand that was recently released to the international market at the Dubai Air Show. VIVID put together a first class event at the ever-luxurious One&Only Hotel, and was responsible for event design, coordination and execution. VIVID also executed a preand post-event PR Campaign around the launch.

Mike Cappuccitti, the President of Project Phoenix and an aviation expert of 40 years, came out from Dubai for the event, to present the Phoenix concept to the selected audience. It was evident that the level of luxury, expertise and value offered by the Phoenix CRJ created quite a stir, while guests were sipping on the 'perfect serve' Hennessy XO.